Jésus Éternel guy – any clues?

Someone has asked me if I know what the deal is with the guy who stands at the corner of Ste‑Catherine and Robert-Bourassa (University) in all weathers with a “Jésus Christ Éternel” sign on a pole, as shown below on Streetview in July 2016.

I’ve never spoken to him and he doesn’t seem to ask for money, hand out tracts or anything else, just stands there. Inquirer notes the guy is clean and well dressed for the climate, and has seen him commuting home by metro at the end of the business day.