Alouettes rebrand – again
The Alouettes, conscious how little interest most Montrealers have in the team, have rebranded again. Typically, the Gazette tells us the team has a new logo but doesn’t display it on the story. A site called sportslogos.net has a good visual history of the team’s logos, up to this recent one which borrows heavily from First Nations style, and which displaces the snarling bird that always struck me as unnecessarily aggressive-looking.
Hamza 14:53 on 2019-02-03 Permalink
It looks…old. Like something out of the 60s/70s. Also manages to not have the city name nor the team name, which unless you’re the Yankees or something, doesn’t help build brand awareness.
What is it about our city that attracts so much bird-brained corporate marketing gimmicks?
Kate 16:03 on 2019-02-03 Permalink
Somewhere I read a claim that the new logo incorporates an A and an M, but you have to squint to see it.
> What is it about our city that attracts so much bird-brained corporate marketing gimmicks?
A lot of bird-brained marketing departments in our universities?
Ian 16:31 on 2019-02-03 Permalink
Maybe I’m being obtuse but all the logos have a beginning and end date except the 1986 version, making it seem like there was no logo 1982-85 at which point they switched back to the old logo then the following year went back to having no logo until 1996.
FWIW I don’t see the A in the new logo at all but in any case the only team in the CFL that writes out its full name in the logo is the Ti-Cats and none of them have the city name so that’s kind of a weird criticism of the new Als logo.
dhomas 16:51 on 2019-02-03 Permalink
The team was named the Montreal Concordes from 82 to 85, under different ownership as the original team had folded. In 86, they tried to rebrand back to the Alouettes before folding again. They came back to Montreal in 96 via a move of the Baltimore Stallions franchise (yes, there were briefly American teams in the Canadian Football League). So Montreal was without a CFL team for almost 10 years.
Ian 17:16 on 2019-02-03 Permalink
Ah cool I was worried I was just being daft – thanks for the history, I didn’t know about the gap years.