Beer names in the news
Professors of feminism at two universities are called on to disapprove of a new beer called “La bonne élève” which has 0.5% alcohol and sports the logo of UQÀM. The reporter looks back at other beers which have ruffled feminist feathers, like Chipie and La petite pute.
This is one way to get your products into the news.
MarcG 20:50 on 2023-09-18 Permalink
The entire Archibald marketing campaign degrades women.
DeWolf 18:47 on 2023-09-19 Permalink
@MarcG I’ve never had an Archibald beer because of that. It’s outrageous.
carswell 19:18 on 2023-09-19 Permalink
I too have avoided their beers because of the branding. Just made a first and last visit to their website and see they have a restaurant chain and one of the outlets is in Montreal, at Dorval airport to be precise. Apparently authorities are cool with sexism and its purveyors. As the article Kate linked to notes, Archibald is now owned by Labatt.
Somewhat off-topic but my longstanding local favourite, St. Ambroise Pale Ale, has suddenly disappeared from store shelves in my part of CDN. Used to be two deps, a grocery store and a green grocer carried it (BoniSoir once did but dropped it years ago), now none of them do, though the grocery store stocks the grapefruit IPA, which I can’t drink. Haven’t been out and about enough to see if this is a problem elsewhere but it’s damn frustrating.
Kate 17:43 on 2023-09-21 Permalink
carswell, have you emailed St-Ambroise to ask? That beer is their flagship product, maybe there’s a story why it’s not available?
carswell 17:50 on 2023-09-21 Permalink
Was planning to, Kate, and, having just finished my summer of hell (10 to 14-hour workdays, including most weekends, since early May) by delivering my last big contract, I may have time to. Will post back here if I have any news to report.