Many businesses have not updated their signs
At least 500 storefront businesses have not yet updated their signs to conform with the latest language law.
Maybe Quebec could fine them to the max, putting many out of business, but recouping some of the vast sums lost on Northvolt and SAAQclic.
Taking TVA’s photo as an example – what kind of addition to the sign does Urban Outfitters require? MAGASIN? BOUTIQUE? Why would this specification even be needed? Is it not obvious that it’s a store for selling random trendy oddments to people under 30?
azrhey 10:23 on 2025-09-03 Permalink
I’ve seen people wanting it to be “Pourvoyeur Urbain” but like… heurgh… and I say this as a francophone and as a French linguistics major and professional translator… HEURGH (technical term)…
Teach people the love of French in all its modern and interesting quirks and usages and bleeping leave the Second Canadian Tires & Cups of the world the bleeping alone….
I am a fan of long dead French dudes as much as the next gall, but if you want your kids to love French and live in French, make them read Guy Bergeron or Louise Gauthier in highscool… not Stendhal or Zola (and bonus points for littérature québecoise, that should make *those people* happy ! )
this morning needs more cofffee and less idiots….