Shmatte mogul plans condo tower downtown
Maurice Benisti, best known as the owner of the Point Zero clothing line, is planning to build a 25‑storey condo tower at 980 St‑Antoine West.
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Max 11:05 on 2021-01-25 Permalink
I imagine the name Peter Nygard has been erased off that building for some time now?
Kate 11:40 on 2021-01-25 Permalink
Was it on there? I admit I haven’t followed the saga of Peter Nygard, since it wasn’t a Montreal story. There’s a Wikipedia article about him.
…I thought the address sounded familiar. I worked in that building for a couple of years, long ago. The business would be long gone now.
Max 11:46 on 2021-01-25 Permalink
Yup, that’s the one. Streetview shows the name has indeed been removed. Mostly.
https://www.google.com/maps/place/980+Saint-Antoine+St+W,+Montreal,+QC+H3C+1A7/@45.4981951,-73.5651924,3a,75y,155.51h,114.8t/data=!3m6!1e1!3m4!1sXE519mLxHm0Kh9EWV1iIcA!2e0!7i16384!8i8192!4m5!3m4!1s0x4cc91a5d00407845:0xbc07beb9e5ad79a6!8m2!3d45.4980456!4d-73.565113
qatzelok 12:09 on 2021-01-25 Permalink
Peter Nygard, the philanthropist who gave all that money to Cancer foundations?
dwgs 13:20 on 2021-01-25 Permalink
You need to keep up on the news qatzelok. https://www.cbc.ca/news/canada/manitoba/peter-nygard-custody-1.5841839
DeWolf 13:51 on 2021-01-25 Permalink
This has been in the works for years already but I’ll bet you that at some point in the future it will be held up as an example of office towers being converted to residential for the post-Covid world.
Incidentally, it’s interesting to see how some projects get splashy media coverage while others fly under the radar. There is a 62-storey apartment tower currently under construction from Point Zero on St-Antoine and I haven’t heard a peep about it in the media.
denpanosekai 22:53 on 2021-01-25 Permalink
@DeWolf, I think you’re confused. It’s a 62-storey building on St-Jacques from Canvar. Nothing to do with Point Zero, whose last project is a so-so conversion of 400 RLO.
CE 22:58 on 2021-01-25 Permalink
Is Point Zero more of a real estate company now? I’ve always felt like there was something sketchy about them for some reason.
denpanosekai 23:06 on 2021-01-25 Permalink
@CE (as far I know) they only have one significant recent project and it’s the recladding/conversion of 400 RLO.
Kate 23:06 on 2021-01-25 Permalink
RLO = René-Lévesque Ouest?
Kate 23:51 on 2021-01-25 Permalink
This is what Point Zero HQ looks like.
DeWolf 13:25 on 2021-01-26 Permalink
denpanosekai, I wasn’t saying that 900 St-Jacques has anything to do with Point Zero, I was just remarking on the fact that it has gotten virtually no media attention. Same for 90% of the towers going up around town.
And yes, I did mix up St-Antoine and St-Jacques (as I often do in real life), thanks for pointing that out!