Nightlife, can it be saved?

On The Rover, Christopher Curtis asks the question can city hall save Montreal’s nightlife? and answers “maybe”. CBC recently did a brief video piece on the same topic, theorizing that it’s the expense of going out that’s holding people back from partying.

(In that CBC piece, at the end she says “but business owners hope that [??] season will get you out…” and I cannot make out what that word is!)