Arson at Longueuil sex shop

Noting this TVA item on arson at a Longueuil sex shop mostly for how the journalist not only names the business, but TVA hangs it up there in the headline.

I’ve noted before how incidents like arsons or shootings (at the storefront, not at people) tend to be reported discreetly as “a café in St‑Léonard”, “a bar in Lasalle” and so on, although media sometimes get around this by using a photo that reveals the frontage or the address.

But not this time. 50 Nuances de Sexxx gets namechecked, and how.