Hema-Quebec tries to decompress people

Hema-Quebec is trying to use virtual reality to get new people to donate, but the premise cracks me up: “…all the stages of a donor’s journey: from the welcome to filling in a questionnaire, the appointment with the nurse…”

Nobody’s afraid of filling in a questionnaire. They’re afraid of having a hole poked in their arm, and you can’t simulate that with VR.