Fed money for transit: how to tell the story

I don’t quite know how it is that Marvin Rotrand, independent councillor, always gets the ear of the media. This weekend the Journal quotes him on the issue of demanding more federal money for public transit and the Gazette quotes Rotrand and another opposition councillor on the topic, even obliging by putting on a scare headline claiming an impending “crunch” for transit funding.

The Gazette, in passing, several paragraphs down, does admit that city hall already has action planned in this area so in fact it is a non-story. However, more casual readers will come away with the idea that the Plante administration is neglecting the issue. This plays into a tendency I see borne out in angry comments about many issues on Facebook and Twitter, where many people seem dead set against Projet even while not understanding a given issue or what the city administration is already doing about it.

If I have one piece of advice for Projet it is this: have your elected officials do more to talk up the beneficial changes you’re making and planning. I think often a mildly lefty government can feel its benefits are clear and evident to the populace, while opposition groups orchestrate all the small waves of dislike to create a tsunami against them come election time.

There’s a certain irony in that there’s any traction in blaming Projet for not doing enough for transit. The same people will flip a switch tomorrow and accuse them of being “anti-car”!