A plan to make us the capital of food

Tourisme Montreal has a goofy plan to make Montreal the «capitale gastronomique de l’Amérique du Nord». This is silly if only because, while we’re already reasonably well known as a place to get decent eats, we’ll never be able to compete with the range of offerings and cuisines in places like New York and L.A. and – dare I even whisper it – Toronto.

A lot of money can be spent chasing a stupid marketing concept like this, a lot of ink can be spilled, and it’s just hot air.