Where not to drive on the weekend
Where not to drive on the weekend.
Although the city had a twitter feed called MTL Circulation with 44,000 followers, they have discontinued using it because it had “no engagement” – few retweets or replies. Meantime the STM uses Twitter constantly to tell us if a metro line is down and so forth, and it works just fine – I consulted Ligne Bleue yesterday.
Do we really have to interact enthusiastically with twitter feeds to persuade bureaucrats to keep them running? That’s ridiculous.
Joey 09:17 on 2019-01-18 Permalink
This is the dumbest thing I’ve read all week:
Peu de questions des citoyens, pratiquement pas de partages ou de « J’aime » sur les publications : le « taux d’engagement » de son compte était d’à peine 0,28 %, a constaté la Ville. « On avait plus de 43 000 abonnés, mais zéro engagement. Les gens s’abonnaient au compte, mais ne le consultaient pas », dit Philippe Sabourin, porte-parole de Montréal.
Why would someone *like* a tweet describing a traffic detour? How do you know that “les gens… ne le consultaient pas”? There were 43K followers!
Kevin 11:01 on 2019-01-18 Permalink
Most of what MTL Circulation did was retweet other traffic notices, which is a perfectly valid use of twitter.
Worrying about an artificial metric like engagement for a public service is lame.
Uatu 11:04 on 2019-01-18 Permalink
I guess it’s easier just to use Waze. “Lack of engagement” sounds like an excuse. If they wanted replies, I would’ve given it. Although it would’ve been along the lines of ” you incompetent fukcs! Wtf is this sh_t?!!!”