Kitsch promo video not everyone’s cup of tea
A kitschy video produced by Tourisme Montréal isn’t everyone’s cup of tea – including the mayor’s.
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Ginger Baker 12:14 on 2019-01-08 Permalink
Sweet Gypsy Moses that’s incredible.
This is why people shouldn’t just blindly encourage one another… sometimes being told ‘you suck’ is a great motivator to unsuck at things.
Mark Côté 12:22 on 2019-01-08 Permalink
Haha I kinda like it. Song’s going to be stuck in my head for a while.
It is a bit odd that “Montreal” isn’t actually in the song… but if it’s aimed at Quebecois then I guess it’s not necessary.
Paul 13:22 on 2019-01-08 Permalink
I love it
carswell 13:30 on 2019-01-08 Permalink
Kétaine au boutte, which probably means it will play well in the regions it’s aimed at (you know, CAQ country).
Were I a tourist thinking of visiting the cityh, however, it would likely convince me to give Montreal a pass. And were I one of the many business forced to fund TM, I’d be outraged at having contributed to creating such a mindless embarrassment..
Good to know that the wannabe Céline (mutatis mutandis) is Mathieu Samson. Now I can avoid avoid him in the future.
Corporate types trying so hard to be hip and cool and yet again failing so badly. TM did even sleazier stuff a few years ago when several of their “bloggers” made repeated attempts to post messages on local food sites like Chowhound directing readers to TM’s restaurant “review” site without acknowledging they were paid TM shills. I said it back then and I’ll say it again: À bas le Tourisme Montréal !
Joey 13:44 on 2019-01-08 Permalink
Why is Québec au féminin? Isn’t it *le* Québec?
carswell 13:49 on 2019-01-08 Permalink
Because it’s la belle province?
Hamza 13:58 on 2019-01-08 Permalink
TM is so terrible it makes me wonder if it actually turns people away from visiting. Their webpage still has a splash page – in 2019. The main picture appears to be of the Jacques-Cartier (cuz who doesn’t want to stand on a bridge in winter). There’s no focus, just a ton of random ‘moments’ and things to do. Nothing is personalised, like say an article that sits down with an owner of a restaurant who talks about why they love the city. It’s generic, over-complicated, impractical, impersonal, and forgettable – in other words, the total opposite of the city itself.
Those occasional 36 Hours in Montreal articles the NYtimes puts out are so much better. Anyone know what their multi-million dollar budget is?
Joey 15:05 on 2019-01-08 Permalink
@carswell I just assumed it was because the songwriter decided the song would be told from a male POV and therefore the object of his affection (Quebec, for some reason, in a video promoting Montreal) had to conform to heteronormative expectations and what not ¯\_(ツ)_/¯
Ephraim 19:57 on 2019-01-08 Permalink
Hamza… Tourisme Montreal isn’t government at all. Not the city, not the province, not the country. It’s owned and run by the BoToMM… the same people who ran BIXI into the ground and give the city 30c on the dollar on the parking meters. Most of the tourism related businesses aren’t even members nor have a voice. Heck, they want to charge for delivery of maps and booklets for tourists unless you pay them an annual fee. They are AWFUL and collect 3.5% on every vacation rental in Montreal. The city should just stop and set theirs own up. Look up the 750K they paid in a golden parachute for the guy who left after a few months. It’s awful.
ant6n 20:31 on 2019-01-08 Permalink
So, who’s the video targeting? Quebecers who don’t live in Montreal and who have to be told to come? French French people? Who else?
Uatu 21:54 on 2019-01-08 Permalink
I guess they want it to be viral, but it’s trying too hard.
mare 23:17 on 2019-01-08 Permalink
@Ephraim They even collect 3.5% on every Airbnb rental.
Hamza 03:40 on 2019-01-09 Permalink
“Tourisme Montréal receives funding from three levels of government, but is a privately run enterprise with its own board of directors”
From their website
SMD 02:15 on 2019-01-11 Permalink
The city repatriated Stationnement Montréal last fall.